Mission Tortillas rock! And to to get brokers out in the foodservice world amped, Marlin was asked to develop a campaign to make Mission Foods a rockstar.
The campaign had several components associated with it including three logos: Fresh Fest, Cornzilla, and the featured Flour Power mark seen above.
Creative Director, Matt Rose passed me a rough sketch of a raised fist grasping wheat in a mock "Power-to-the-People" attitude. And from the simple, yet powerful, idea, a (rock)star was born.
