Real Smooth

Getting smooth to work for you.

Seattle’s Best Coffee (SBC) is a well-known brand that’s owned by a much better known brand, Starbucks.

The SBC folks had a SYSCO trade show to attend and needed a simple handout to create a little (yep, I’m gonna say it) buzz.

Smooth is the name of game with SBC so, working with copywriter Chris Rock and AE, Ashley Earwood, we developed the above piece with the head, “Smooth works for you.” The message was directed at SYSCO reps, delivering what they’re looking for; something that sells itself.

The mechanics of the piece were a literal play on the headline; the lid pops off and reveals the message.

Real smooth.