iPad: A Lesson in Projection

All jokes aside, the overwhelming reaction of the geek class of pundits are missing the point: Apple’s iPad is not for them, at least not yet.

The Steve did say it was between a smartphone and a laptop, not a new device to replace them.

Geeks, powerusers, programmers, and yes, designers are all frowning on the Pad because it doesn't do anything for them. Or should I say, it doesn’t do anything more for them. I’m calling this projection, or projecting what they know, what they’re used to and most importantly, what more they want form the next iGadget.

Here's what they don’t get: It’s not for them. It’s for the un-them.

Apple’s iPad is for my wife. She loves Facebook. She loves family photos. She loves making photo albums in iPhoto. She emails, browses the web a little, shops a little, watches a movie or two on her iPhone the handful of times she travels, pay bills online and that’s it.

The iPad is for my daughter. She does just about everything my wife does (except pay bills).

Apple’s tablet is for my mom who has never figured how to use a computer let alone set one up, install software, manage all the cables, printers, scanners, external hard drives, burning CDs, backing up, viruses, connecting to the internet, email, blah blah blah.

The absence of multitasking, Flash, a camera, an always there physical keyboard and whatever else the computing class have grown accustomed to, all amount to stuff that's done on devices that the iPad is not trying to be. And though the iWork stuff was pretty amazing, it’s stuff my wife, daughter and mom don't really care much about.

So, instead of looking at what the iPad is not, the important thing to remember is what it is: (present company excluded) A computer for the rest of us.

I think I just projected back in time.

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