Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

2.11.2008

Yes we do.



Marlin Rocks.

The best projects are the ones where you can do whatever you’d like. The best-of-the-best projects are when you do something you’d like to do for yourself. Marlin Rocks is just such a project.

Marlin was visited by some folks from “they-who-must-not-be-mentioned” and to say thanks for taking a look at us, we put together two iPods with music selections from some of the crew.

But what made it real cool was a video introduction of the songs which Judith Garson and my man Quentin Brown put together. They went around and had folks present their pick for the playlist. We set the iPods to play the movie first thing when the recipients turned it on.

Would anybody like to send me an iPod?

1.31.2008

Hot Hot HOT Cocoa



Oh how I miss Critch. No, not that critch.

You see, Gale Venosdel (or Critch, aka Lawrence, to me) was an art director here at Marlin. He’s now gone back home to roost in Tulsa and keeping his family fed via Littlefield.

He, Chris Rock, account exec Dan Schultz and I worked on a direct mail promotion for Starbucks hot cocoa. Gale did almost all the work on this one. He got me involved to tighten up the typography and illustrations.

Believe it!

4.11.2007

Vlasic Prep Pak Direct Mail




Vlasic Prep-Pak Pickles are designed to make food handling easier for foodservice operators. As of June, sales are positive but could always be better. To build on the current momentum in the marketplace, Marlin was asked to concept and produce a direct mail effort that was sent to a targeted audience.

My involvement was rather minimal on this one. The idea was worked out by art director Gale Venosdel (now with Littlefield) and copywriter Chris Rock. Playing off of the Prep Pak Ad, the idea was to use the Prep Pak container as a delivery vehicle for the experiement’s booklet. The recipient is invited to run through a series of 5 experiments that illustrate the power of the Prep Pak. The content is whimsical, but it drives home the point that the simplicity of the Prep Pak idea makes lots of pickle-sense.