Cheat

The Art of Pastry Chefdom.

Our heroes, Sweet Street Desserts, provide the nation’s leading restaurant chains delectable desserts that make a pastry chef question their very existence.

The SSD team here at Marlin is always thinking about ways to position the Reading, Pennsylvania confectioner within the minds of operators and ultimately consumers.

Marlin’s president, Michael Stelzer, and senior copywriter, Judith Garson came up with the idea of a cheat sheet for pastry chefs. The solution was simple yet impactful: Create a bible-like book that operators could use as a ‘cheat‘ to offer diners gourmet desserts without the expense of an on-site pastry chef.

My design application used a bible-like format with a calligraphic ‘Cheat‘ imprinted upon a vellum flysheet and overlaying a beautiful plated dessert with the cover typography and ornamentation crafted to the tone of an old tome.

Amen.