Tin Man

Coffee cake is great. But Sandy’s Sour Cream Coffee Cake (SSCCC) is an out-of-body experience.

In an effort to express the uniqueness of SSCCC Sweet Street wanted to offer the snack in a tin through their cybernet store.

I utilized off-the-shelf SSD assets and invented a few new ones to create a brand dress that felt Sweet Street but uniquely its own.

We shipped off the concepts to the big heads in Reading, PA only to have the whole project evaporate into the misty mountains of the Ozarks.

Oh well.