Aunt Jemima Whole Grain Launch Kit

Pinnacle Foods, a client of Marlin, is introducing a new line of Aunt Jemima Whole Grain items including French toast sticks, French toast and pancakes.

To properly launch the tasty, toasty treats, Pinnacle needed a launch kit to arm brokers and the Pinnacle sales force with information about the products, enabling them to be more comfortable when talking about the new products.

Art director Gale Venosdel (now with Littlefield and copywriter Chris Rock developed a strategy to take the audience back to school, or the "Whole Grain University". The kit is encased in an old school collegiate binder and the content mimics a science text book of the early 20th century.

As an added note of novelty we came up with the "Fighting French Toast Stick" mascot.

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